This year’s 2014 International Livestock Congress annual meeting in Denver centered on the theme, “The Cattle Industry at a Crossroads? How do we adapt to change?”
As Tyson Foods prepares to release its fifth sustainability report, I have been thinking about the connection between sustainability reporting and social media.
Companies have historically focused on costs, quality, product characteristics and on-time delivery as key performance indicators of their supply-chain management and engagement efforts.
Stakeholders such as customers, government and non-government agencies, academia, and investors want to know if a company is performing in a sustainable manner.