While consumers increasingly seek new products that deliver value, the meat and poultry industry must balance opportunities with challenges, including the tight beef supply and avian influenza.
Producers adopt new ways of reducing environmental impacts, including attaining certification to standards that both improve animal health and productivity while reducing the carbon footprint.
Animal agriculture experts and stakeholders need collaborative efforts to explore, discuss, learn and develop knowledge that fosters interdisciplinary cooperation for the improvement of animal agriculture.
NTF urges USDA to establish a HPAI Strategic Initiative that engages the brightest minds within industry, academic research and government to develop novel methods to prevent, detect and respond to avian influenza.
Dan Emery has 25 years experience in the food industry, including 15 as vice president of marketing at Pilgrim's Pride. He is directing Meaningful Solutions, a company founded to assist clients in solving problems.