Sustainability

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Companies are working to make more consumers are aware of the attributes that make their products stand out - use of antibiotics, diet, processing methods. The hope is that, when consumers think about chicken, they think "premium."

Is there a more natural way to clean wastewater? Poultry and beef processors are certainly trying, by experimenting with new technologies created by Mother Earth to treat wastewater and reduce their water footprints.

"More sustainable” describes today’s meat, poultry and seafood packaging. This means today’s packaging is increasingly likely to contain recycled or renewable content and be recyclable, reusable and/or degradable.

For protein processors, carcass washing on the harvest floor is one of the plant’s biggest offenders when it comes to water usage.

Learn how sustainability fits into consumers' purchase decision making.