The word “passion” is overused. Passion is more than a romantic lifestyle or down-home values.

At the point of sale, beef color is one of the most important quality attributes that influences consumer’s purchasing decisions.

Jack Link’s has a new, bold flavor — and a new technology — to help “feed your wild side.”

As beef producers continue to improve efficiency, understanding the process of growth and development is crucial as cellular skeletal muscle characteristics, such as tenderness, can ultimately have an impact on consumer acceptance of meat products.

Since their establishment, New York City steakhouses have played a significant role in the meat industry.