When McDonald's delivers, it’s pretty clear lunchtime rules don't apply anymore. Uber Eats, DoorDash and flexible delivery or pick-up policies are changing how consumers view their lunch (or snack) options. Lunch formulations are changing because lunch consumers are changing.
Brands like Beetnik, that have experienced exceptional growth within their respective categories, have realized that by being true to their own values, they have been able to build a loyal customer base that not only buys their products but is also a champion of those products.