Important organizations related to the meat production chain have joined forces to spread social and environmental best practices in cattle production activities in the Brazilian Amazon Region.
The National Pork Board and Beef Checkoff Program received unanimous approval from the Industry-Wide Cooperative Meat Identification Standards Committee (ICMISC) to introduce updated Uniform Retail Meat Identification Standards (URMIS) nomenclature for fresh beef and pork for retailers to use on pack.
Retailers now have the opportunity to market six different extra-lean beef items to their shoppers using one of the most trusted nutrition icons on food packaging today.
Greenfield Farms Food Inc. is beginning a new licensing program for its "Greenfield Farms Grassfed Beef" trademark, which the company believes will allow it to expand its business and enhance its market and brand presence.