The National Pork Board and Beef Checkoff Program received unanimous approval from the Industry-Wide Cooperative Meat Identification Standards Committee (ICMISC) to introduce updated Uniform Retail Meat Identification Standards (URMIS) nomenclature for fresh beef and pork for retailers to use on pack.
Retailers now have the opportunity to market six different extra-lean beef items to their shoppers using one of the most trusted nutrition icons on food packaging today.
Greenfield Farms Food Inc. is beginning a new licensing program for its "Greenfield Farms Grassfed Beef" trademark, which the company believes will allow it to expand its business and enhance its market and brand presence.
Don’t tell Suzanne Strassburger that her fifth-generation, family-owned company can’t diversify, expand and help carry the meat industry to new heights — her plan for Strassburger Meats is already in the works.
The fifth generation of the Strassburger family has begun to build Strassburger Meats outward from its legacy steakhouse business, launching a new retail line, opening up an e-commerce storefront and expanding into the export business.
The new video details the facts about ground beef processing and speaks to the view held by some consumers that it’s safer to buy ground beef that is ground from a whole roast in store or at home than that which is ground from beef trimmings and packaged in a plant.