Every decision about investing checkoff dollars into beef promotion, research, education, information and foreign-market development aimed at building consumer demand for beef is directly tied to long-range planning.
The question is: “Who is going to flinch first?” Dan Basse, president of AgResource Co., said that’s what he and his team ponder when looking at this “plateau” phase in the agriculture markets.
The turkey industry’s economic recovery picked up steam through most of 2014 and seems well-positioned going into the expected production bump (based on poultry placements) in September-October production