This campaign is designed to make lamb an approachable choice for summer parties and to educate consumers about outdoor cooking techniques such as grilling and smoking.
National Lamb Feeders Association’s Howard Wyman Leadership School participants go through the Lamb 509 program, an educational program designed to enhance sheep producers’ understanding of meat quality and marketing.
First 50 butchers to receive the 'Butcher Box' direct mail kit will have the chance to be selected as one of 25 'American Lambassadors' to advocate for American lamb.