In addition to the consumer promotion, ALB is reaching out to butcher shops with promotional items and giveaways to promote American lamb through small retail locations.
The U.S. Department of Agriculture is accepting applications from lamb producers, seedstock producers, feeders or first handler organizations interested in nominating members to the American Lamb Board.
The American Lamb Board hosts the 'Season’s Greeting Giveaway,' inviting consumers to sign up for its newsletter for a chance to win a lamb leg roast and a roasting pan.