McDonald's rolling out Chicken Big Mac

After making appearances on McDonald's menus around the world, the new twist on a signature classic will be available in the US as an LTO.

Photo credit: McDonald's USA LLC

Chicken Big Mac

ICYMI – fans have been clamoring for McDonald's Chicken Big Mac – a twist on the original Big Mac that has been a fan favorite since 1968 – to debut in the US. After making appearances on McDonald's menus around the world, US fans are now getting their chance to experience this limited time offer starting Oct. 10, at participating locations while supplies last.

"With the introduction of the Chicken Big Mac, we're excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans," said Tariq Hassan, chief marketing and customer experience officer at McDonald's USA. "By tapping into some of our fans' biggest passions from dupe culture to live-streaming, we're able to serve up more than just a sandwich. There truly is something for everyone to enjoy in this campaign and we're bringing experiences that will surprise and delight them, all before the Chicken Big Mac hits restaurants."

Eagle-eyed fans may have spotted a similar sandwich in Los Angeles recently. Inspired by all the buzz and anticipation for the Chicken Big Mac, McDonnell's was born. The LA pop-up dining experience by Chain was open to fans for one day only, serving up a signature menu item, "The Chicken Sandwich." It featured a strangely familiar recipe of two chicken patties, special sauce, lettuce, cheese, and pickles on a sesame seed bun – plus Chain's signature favorites like beef tallow fries, deep-fried apple pie and soft-serve. Fans were loving it, some even called it a McDonald's dupe – and in a plot twist as sweet as our Apple Pie – McDonald's was behind it all.

Is the Chicken Big Mac a Big Mac? To help us get to the bottom of it, we've also enlisted the help of Big Mac superfan and internet star – Kai Cenat – who will welcome his famous friends to try the Chicken Big Mac on his livestream and share their unfiltered reactions. Follow along on McDonald's social channels all month long to find out when Kai and his friends will be going live and giving their opinions on if a Chicken Big Mac's a Big Mac.

Featuring the same familiar toppings as the Big Mac but with two tempura battered chicken patties, in place of the two all-beef patties, this unique taste gives fans what they crave and leaves them wanting more. So, on Oct. 10 head to your nearest McDonald's to decide for yourself on if the Chicken Big Mac is not not a Big Mac.

Source: McDonald's

You must login or register in order to post a comment.

On-Demand Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

IPPE 2025

The International Production & Processing Expo is the world's largest annual poultry and egg, meat, and animal food industry event of its kind. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.

The 2025 IPPE already has 1,200+ exhibitors that will occupy more than 583,000+ square feet of exhibit space. The 2025 IPPE will offer timely and important information and an efficient way for producers and processors to find solutions to enhance their operations.

We look forward to being with you again at the Georgia World Congress Center in Atlanta. Mark your calendar to join us Jan. 28 - 30, 2025. You will not want to miss this "must-attend" event for our industries!