Texas de Brazil Churrascaria, the world's largest family-owned and -operated Brazilian steakhouse brand, is bringing its rodizio-style dining concept to one of the fastest growing metro areas in the country, Rogers, Ark. The new restaurant will open next year in the luxury retail lifestyle center, Pinnacle Hills Promenade, which spans 152 acres and features more than 100 popular retail and entertainment brands and a wide array of restaurants.

Texas de Brazil embraces a time-honored tradition of churrasco-style cooking, which was adopted from the gauchos, or Brazilian cowboys of Southern Brazil. All the meats are cooked over an open flame using natural wood charcoal to give the meats a deeper and more intense flavor with just the right amount of smokiness.

"The Rogers location will be our first in the state of Arkansas, representing an exciting expansion into the region," stated Salim Asrawi, president of Texas de Brazil. "The Pinnacle Hills area continues to grow and provide new opportunities to the residents and visitors of Rogers, and we are excited that our upscale dining experience will be a part of that."

The steakhouse's menu boasts various cuts of beef, lamb, pork, chicken and sausage, which are seasoned, grilled and carved tableside by the restaurant's gauchos. The concept comes to life through the illustrious red and green cards, which guests use to indicate when they'd like to sample more cuts of meat, or when they need to take a break. In addition, diners can also help themselves to the fresh gourmet salad area, which features more than 50 items, including charcuterie and lobster bisque.

Area residents can sign up for the Texas de Brazil e-club to stay informed of the opening and then start receiving special promotions and exclusive offers to celebrate birthdays, anniversaries and much more.

Source: Texas de Brazil