The campaign reveals a new tagline, a new mascot and a new direction for The Habit.

Denise Nelsen brings more than 30 years of QSR industry expertise to the role.

Poultry patty features 20 grams of protein and 130 calories per serving.

Habit Burger caters to adults looking for a budget-friendly option without compromising portion size with its $6 Grown-Up Meal.

The Philly Cheesesteak Angus Burger and Philly Cheesesteak Breakfast Burrito feature thinly sliced ribeye, fire-roasted onions and peppers and cheese.

The Spicy Western Bacon Cheeseburger features a charbroiled Angus patty topped with jalapeno coins, two strips of bacon, melted pepperjack cheese, onion rings and tangy BBQ sauce, all on a seeded bun.

Marketers embrace diverse approaches to level up the classic patty.

This is the second of 14 locations under development in Orlando and western Florida.

The Beyond IV product lines are the result of a multiyear research effort in collaboration with medical and nutrition experts, designed to meet the standards of top health organizations.

The better-burger brand is aiming to defend its crown of The Very Best Burger at SOBEWFF Burger Bash hosted by Rachel Ray on Feb. 22, 2024.