Richie Jenkins, senior director of marketing for Butterball Foodservice, offers insight into the burger market and how his company's turkey burgers fit into the macro marketplace that is experiencing an "upscaling" of offerings.
When Oscar Mayer began consulting with Dr. Kurt Vogel, assistant professor of livestock welfare and behavior at the University of Wisconsin-River Falls (UWRF), on animal care and welfare initiatives a couple years ago, little did anyone know where the road would ultimately lead for the two parties.