This spring, Butterball upgraded 12 of its deli flavors and revealed a new signature Naturally Roasted Thanksgiving Turkey Breast flavor that allows consumers to enjoy the same first-class holiday taste in the deli all year long.

As the U.S. poultry industry continues to deal with highly pathogenic avian influenza virus infection in the Midwest, it is important to reflect on why this virus has spread through a section of the industry and how the poultry industry has prepared itself for control of this disease.

It stands as one of the more frightening calls a plant or operations manager ever could receive: “We have a fire at the plant.”