California Beef Council hosts 11 food, culinary and lifestyle social media influencers to get a firsthand look at beef from the ranch level to the dining experience.
A portion of profits will be donated to Eighty-Seven & Running, an organization Kelce founded that provides mentorship and opportunities to underprivileged youth.
Seminar highlights innovations and the value and versatility offered by U.S. beef and pork cuts when used in home-meal replacement and restaurant meal-replacement items.