The goal of the rebrand is to make lamb more visible to shoppers who are seeking meat raised with a high level of ethical standards and sustainable farming practices.
While hurdles remain on the African continent, growth forecasts related to population, GDP, personal income and tourism keep the region top of mind for the U.S. red-meat industry.
The animal confinement laws (Proposition 12, Calif. /Question 3, Mass.) impacting fresh pork sold in California and Massachusetts are entering the enforcement phase.