To mark Tyson Foods' foray into the chicken sandwich space, the brand is flipping the classic drive-thru experience with an exclusive activation in Los Angeles.
Reminiscent of an authentic meat-topping pizza you'd find on the menu of a classic pizzeria, Marco's Pizza is the only QSR pizza brand currently offering the new Old World Sausage topping on its pizzas.
The trade mission team received market briefings from USDA and in-country USMEF marketing staff before touring a packing plant and several retail outlets, witnessing USMEF marketing initiatives at work in-market and attending Expo Carnes, the largest meat industry trade show in Mexico.
Selected awardees for this funding opportunity must provide non-restrictive access or non-exclusive licenses to any technologies or related enabling technologies developed under this award to help small and mid-size processors implement the technology.