This historic step paves the way for the company's path to market in the United States and brings cultivated chicken one step closer to consumers' plates.
Consumer research strongly indicates that the main consumer category for plant-based food is not vegans or vegetarians, but people who identify as meat eaters.
The organization sent custom-branded bottles of bubbly beverages to executives at Dairy Queen, Five Guys, Quiznos, and King Taco, only to be opened once they're able to celebrate the introduction of a new, plant-based menu item.