USMEF hosts third edition of 'MEAT IN' CALI 2024, a networking event for importers and potential customers in Cali, a major city in southwest Colombia.
Four-city, six-month-long training program, which addresses operational and marketing issues, aims to help restaurants become more profitable with US pork and beef.
In Taiwan, USMEF promotes an alternative mix of affordable US beef cuts with importers, their end-user customers and, in some cases, direct to consumers.