The grant is for the project “Measuring the Climate Benefits and Emissions of Prescribed Sheep Grazing and Promoting the Consumption of Climate-Smart Lamb.”
NASDA will use this funding to conduct market research in emerging markets in Southeast Asia and Africa and organize outbound trade missions for state department of agriculture leaders to learn about the markets and engage in discussions with relevant parties in each country.
When it comes to finding beef value at retail, consumers apparently are getting the message. More than half of shoppers (52%) identify the USDA Prime-grade on beef packaging as the leading indicator for value.
A recall was not requested because there is no product currently available for sale to consumers, but the ground beef product may remain in consumers’ homes and could cause illness if eaten.