Consumers increasingly aspire to higher-quality food experiences they simply did not grow up with. For today’s consumers, food is now a cultural product to discover, share, make and trade. This reconnection with food and its origins is encouraging a new level of participation.
Meat and poultry still play an important role in the American diet, but more consumers — particularly those in the younger generations — want the facts behind the meat they eat.
The simple act of buying food at a restaurant or a grocery store has never been more challenging, thanks to an overload of online data, news reports and opinions widely available to every consumer.
Observers of the growing consumer demand for ethically selected food products know that purchasing preferences for meat, eggs and dairy are now increasingly influenced by more than just price and quality. Today, consumers are more concerned than ever about animal welfare in food production.