“We are delighted to become part of the BJ’s Wholesale Club family. I believe once their customers taste our products, they will come back for more,” says Seth Leavitt, CEO, Abeles & Heymann.
The deli counter is transforming into a haven for prepared foods, but sliced meats continue to do well by promoting their natural, convenient attributes.
Consumers want products that are good as well as being good for you. For those shoppers who refuse to sacrifice a quality eating experience in favor of health attributes, a product line like Thin ‘n Trim is tailor-made for them.
This spring, Butterball upgraded 12 of its deli flavors and revealed a new signature Naturally Roasted Thanksgiving Turkey Breast flavor that allows consumers to enjoy the same first-class holiday taste in the deli all year long.
Andy Hanacek get the inside scoop on Hillshire Farm’s plan for a money-back guarantee tied to its newer Naturals product line from Jeff Caswell, vice president and general manager of Hillshire Farm.