Jack Link's celebrates with a 400-foot-tall Sasquatch in the skies over the Hudson River, appearing in a drone show as part of the lead-up to National Jerky Day.
Consumers are looking for convenient on-the-go protein options, and meat snacks cater directly to that demand. Of the meat snack offerings on the market, jerky is king.
As consumer demand for on-the-go, convenient food options rises, meat snacks are showing themselves to be a one-stop-shop solution, giving consumers everything they want out of their food products.
Consumers want it all—and why shouldn’t they? We see consumers increasingly concerned with their food’s sourcing, nutritional value, convenience, quality, and flavor.