A chance encounter between a young entrepreneur and a high-quality beef jerky resulted in one of the most recognizable brands in the meat snack market.
Typically, a trip to the Grand Canyon results in spectacular views, incredible photos and maybe a couple of souvenirs from the park's gift shop. It does not, generally speaking, involve discovering a beef jerky that changes your business aspirations and sets you on a new career path.
An array of fun facts, nutrition information and a humorous new video were unveiled for Jerky Day, June 12, by the North American Meat Institute (Meat Institute), a contractor to the Beef Checkoff.
The traditional jerky and snack sticks have been joined by meat bars, meaty trail mix and many other novel configurations. Growth in the sector has fueled innovation, as more companies join the hunt to capture market share of meat snacks.