While the jerky is currently available only direct to consumer, the company plans to take learnings from this initial launch into consideration for future commercialization planning.
Additions and previously stocked SKUs will be available at the Erie Blvd., Syracuse, South Ave., Syracuse, and Bleeker St., Utica, Price Rite locations in New York.
Old Trapper will have visibility across Big 12 championship events along with additional engagement through official Big 12 social and digital channels.
Matt Salts, president of Charqui Jerky Co., met with The National Provisioner and discussed his company, highlighting its history, popular products, and future plans.
Both a meat processor and a food manufacturer, the company has developed a devoted following for their handcrafted jerky, 100% beef sticks and European-style sausages and plans on growing its presence across the country with increased production capabilities.