Burger King reshapes chicken tenders
Burger King Corp. is doing away with its crown-shaped chicken tenders, replacing them with a basic chicken nugget. The decision to reshape and rebrand the chicken tenders is a shift away from kids-only marketing, reports the Orlando Business Journal.
In a news release, Burger King said the tenders also have a new seasoning.
“Today, we’re proud to announce a new, better-tasting tender that we’re sure will satisfy any appetite,” said Steve Wiborg, Burger King president for North America.
The company said it will give away 272 million chicken tenders via a mailed coupon for a free four-piece serving, which will be hitting mailboxes this week.
Source: Orlando Business Journal
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