Online grocer predicts 2025 food trends

Protein is set to be the star ingredient for many food products in 2025.

Online grocer FreshDirect is unveiling its 2025 food trends. As consumer preferences shift toward healthier, sustainable and convenient options, this year's top trends combine modern dietary needs with nostalgic flavors. These trends reflect a growing demand for cleaner, better-for-you choices that support balanced eating and local artisans.

FreshDirect's expert merchant team of category specialists has curated this annual list of the top food trends for 2025:

Protein-forward products, from snacks to seafood — Protein is the star ingredient across a broad range of food items this year. Options range from on-the-go snacks like turkey sticks to innovative seafood options that pack in essential nutrients. These offerings provide an array of flavors and textures, making it easy for consumers to meet their protein needs throughout the day.
Classic snacks reimagined: nostalgic with a healthy twist — Old favorites are getting a modern, healthier makeover in 2025, as brands launch new versions of classic snacks with cleaner ingredients. These nostalgic snacks give consumers familiar flavors with the benefits of contemporary, wholesome ingredients.
Prepared foods: soups, sauces, fully prepared meals — Prepared foods are increasingly reflecting global influences, making it easier than ever for consumers to experience authentic, international flavors. Ready-made soups, simmer sauces and fully prepared meals inspired by cuisines from around the world are appearing on shelves. These global-prepared options offer convenience and accessibility, ideal for busy individuals seeking gourmet flavors without the hassle of cooking from scratch.

"At FreshDirect, we're thrilled to embrace these exciting food trends, which align with our commitment to providing customers with high-quality, nutritious, and convenient options," said Charlotte Myer, SVP merchandising at FreshDirect. "As consumers increasingly prioritize health and sustainability, we are dedicated to curating a selection that not only delivers on taste but also supports mindful choices."

Source: FreshDirect

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

You must login or register in order to post a comment.

On-Demand Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

IPPE 2025

The International Production & Processing Expo is the world's largest annual poultry and egg, meat, and animal food industry event of its kind. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.

The 2025 IPPE already has 1,200+ exhibitors that will occupy more than 583,000+ square feet of exhibit space. The 2025 IPPE will offer timely and important information and an efficient way for producers and processors to find solutions to enhance their operations.

We look forward to being with you again at the Georgia World Congress Center in Atlanta. Mark your calendar to join us Jan. 28 - 30, 2025. You will not want to miss this "must-attend" event for our industries!