The 52 weeks from June 2023 to June 24 saw total deli category sales hit $54.9 billion, with dollar sales and pounds sold both up by 3.1% and 2.7%, respectively, according to Circana retail sales analysis.
Deli meat sales represented $9.1 billion of that $54.9 billion. Dollar and unit sales for deli meat for that 12-mointh period both saw declines, with dollar sales and pounds sold both falling by -2.4% according to Circana.
Retail data from June 2024 finds deli meat sales totaled $729 million for the month. Dollar sales fell slightly at -1.1%, and pounds sold dropped -0.2%.
Circana’s retail sales analysis shows some encouraging signs for both pre-sliced and packaged deli meats.
Sales of pre-sliced deli meats from June 2023 through June 2024 were $1.6 billion, with flat dollar sales and units sold down -1.6%. June 2024 delivered a promising performance, with pre-sliced deli meat sales of $125 million. Pre-sliced deli meat dollars sales grew 1.7%, while pound sold were up 4.5%.
Packaged lunchmeat sales for June 2024 also showed signs of a sales upturn. Packaged lunchmeat sales were $579 million in June 2024, with pounds sold up 1.9% and dollar sales down modestly at -0.4%.
For the June 2023 through June 2024 timeframe, packaged lunchmeat sales totaled $7.1 billion. Dollar sales fell -1.9% and pound sold held steady at -0.5%.
Deli market trends
Circana retail research shows deli-prepared food sales continue to grow for both full meal solutions as well as meal ingredients, such as prepared meats and appetizers.
Sales of deli-prepared foods from June 2023-24 were $30.2 billion, with dollar sales up 5.5% and units sold rising 4.5%. Prepared meats claimed a $6.1 billion share of that category, with double-digit dollar sales growth (10.8%) and units sold (12.2%).
June 2024 saw that pace pick up, with deli-prepared meats enjoying $490 million in sales for the month with dollar sales up 12.4% and units sold up 15.1%.
A shopper survey representing 40,000 consumers ages 18-plus conducted through market research firm Acosta Group finds the frequency of consuming freshly prepared meals is rising across all age brackets, with the strongest growth among Gen X consumers.
Acosta survey suggestions to enhance consumer engagement and growth for deli-prepared items include:
- make convenience a priority
- offer at-home eaters restaurant-quality food to build customer loyalty
- make meals customizable for all tastes and needs.
While the survey finds that 72% of respondents say they prepare most of their meals at home, convenience and uniqueness are key needs met by retailers and restaurants. The survey found that 53% of consumers surveyed consider freshly prepared retail foods as a treat and not just a quick and convenient meal solution, more than the 52% citing time savings as the chief appeal.
With consumers seeking attractively priced, restaurant-quality meal solutions on demand, Acosta analysis suggests retailers have an opportunity to push the envelope on their made-to-order meals to gain share of stomach
More than one-third (37%) of consumers surveyed by Acosta said they see buying freshly prepared foods as a way to try new and interesting foods.
June 2024
Deli meat | $ sales | $ vs. YA | Lbs vs. YA |
---|---|---|---|
Total deli meat | $729M | -1.1% | -0.2% |
Grab & go | $218M | +0.3% | +1.1% |
Pre-sliced | $125M | +1.7% | +4.5% |
Service | $385M | -2.7% | -2.1% |
Latest 52 weeks ending 6/30/2024
Deli meat | $ sales | $ vs. YA | Lbs vs. YA |
---|---|---|---|
Total deli meat | $9.1B | -2.4% | -2.4% |
Grab & go | $2.7B | -0.4% | +0.9% |
Pre-sliced | $1.6B | +0.0% | -1.6% |
Service | $4.8B | -4.2% | -4.2% |