State of the union on National Fried Chicken Day
Analyzing GPS tracking data and consumer spending data at seven leading fried chicken restaurant chains in the U.S. illuminates Americans' choice in chicken.
July 6 is National Fried Chicken Day, the perfect time to take a look at Americans' chicken preferences and how they have transformed the fast food industry in 2023.
According to Scholaroo's Fried Chicken Index — a study that analyzed aggregated visit data from 12 million Americans to fried chicken chains in 2023 — there has been a noticeable shift in fried chicken consumption in 2023.
Most popular fried chicken chains in America ranked in order of popularity in 2023:
- Chick-Fil-A — With a national increase in visits of 2.5%, this chain was the favorite in 22 states.
- KFC — Despite being the favorite in 12 states, this popular chain decreased its visits nationwide by 6.8%.
- Raising Cane's — This chain had the largest growth in visits in America with an increase of 4.7% in the country and is the favorite in nine states.
- Church's Chicken — Nationally, this chain had a 3% growth in visits and was the top favorite in New York and two other states.
- Popeyes — This chain had a 5.4% decrease in visits compared to 2021 figures. Only Washington chose it as its favorite.
Source: Scholaroo
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