Andy Hanacek, editor-in-chief, wants to know if you’re truly offering convenience items to the consumers you want to reach, or if you’re just offering products that fit the same old, “me too” standards. If you’re not offering convenience, you’re missing the target.
From the Editor’s Desk: A ‘convenience’ truth
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
