The introduction of microwavable salmon bowls merges the nutritional benefits of salmon and the convenience of microwave cooking.

New service offers single-serve, microwaveable meals that are ready in minutes and made with nutrient-rich ingredients.

The Simple Solutions from Big Easy Foods include Shrimp Scampi, Shrimp Jambalaya, Shrimp and Black Beans with Lime Juice, Shrimp with Butter and Garlic, Shrimp Alfredo, Shrimp Alfredo with Broccoli, and Chicken Alfredo.

Each microwaveable entree is ready in six minutes or less.

Andy Hanacek, editor-in-chief, wants to know if you’re truly offering convenience items to the consumers you want to reach, or if you’re just offering products that fit the same old, “me too” standards. If you’re not offering convenience, you’re missing the target.

Recently, I was talking to a longtime packaging guy about microwave packaging and asked him if he thought the segment today is where, five years ago, he believed it would be.