The sustainability disconnect between processors and consumers

Midan Marketing's latest research shows consumers, processors think differently on sustainability.

To view Midan Marketing’s infographic on consumers and sustainably raised beef, click here.

In this video Q&A at IPPE, Midan Marketing's Steve Hixon highlights company research on sustainability among consumers. Findings revealed a disconnect between consumers' definition of sustainably raised beef and what the meat industry trying to achieve, and Hixon discusses what this means for processors.

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