Mainstage presentation explores insights from Midan’s Meat Consumer Segmentation 3.0 study.

Although stats indicate that inflation is technically easing, shoppers continue to feel pressure on their pocketbooks.

Midan Marketing principal shares insights during the Annual Meat Conference.

Key stakeholders share insights on emerging food market trends.

Join us for a discussion centering on emerging protein market trends.

The World Meat Congress will return for its first event in five years on Oct. 11-13, 2023, in Maastricht, the Netherlands.

Research offers insights into consumers' meat purchasing behaviors.

The division is helmed by former Midan Marketing Creative Director Dan Brooks, who has assumed the role of Parable’s managing director.

Midan’s newly released “Pork Attributes Report” indicates that price continues to be the top attribute consumers consider when making pork purchasing decisions at retail, online or in a foodservice environment.

When it comes to finding beef value at retail, consumers apparently are getting the message. More than half of shoppers (52%) identify the USDA Prime-grade on beef packaging as the leading indicator for value.