Top 5 trends in creative packaging

Package design trends shift to appeal to a refined audience.

Visual design of a package can be what attracts consumers to buy a product — Although they say "never judge a book by its cover," packaging professionals know, more than almost anyone else, the power of visual design in captivating consumers.

Simple packaging designs catch the eye because they let the brand display their most important messages without the bells and whistles that cause distractions.

Whether consciously or subconsciously, chances are, at some point or another, you have bought a product based on its packaging. While we may think we can resist the lure of packaging, nobody is 100% immune. Your kids may have pushed you to buy a specific cereal because their favorite cartoon character was on the package or you may have bought a cologne, or perfume because you liked the vibe it gave off.

Editor’s Note: This story originally published in Packaging Strategies, a sister publication of The National Provisioner in the BNP Media portfolio. Read the story here.

Shelagh Hammer is the marketing manager for Highcon. For more information, visit highcon.net.

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