New packaging options for one- to two-person households and convenient, pre-cooked, case-ready meats are creating new opportunities for new packages, new materials and new closures.

Whether consciously or subconsciously, chances are, at some point or another, you have bought a product based on its packaging.

Packaging is arguably a brand’s most important marketing vehicle.

More than ever, there is a pressing need in the retail meat case for product differentiation.