The goal of the rebrand is to make lamb more visible to shoppers who are seeking meat raised with a high level of ethical standards and sustainable farming practices.

Season also introduces a refreshed brand identity, featuring a new logo and packaging design.

Katie Ireland joins CRB as a senior packaging engineer.

Expands access, management, and use of pre-approved packaging phrase copy through master datasheets.

As consumers demand to know where their food comes from, food manufacturers are increasingly using technology that provides consumers with more information while enhancing data streams to address regulatory standards for foodborne illnesses and cross-contamination.

Shoppers browsing the fresh meat cases in their local supermarkets have little idea of the influence they exert over the case-ready tray packaging displayed there.

Whether consciously or subconsciously, chances are, at some point or another, you have bought a product based on its packaging.