As meat and poultry demand grows, proactive, data-driven safety and preservation strategies are becoming essential to protect quality, build trust, and drive long-term growth.

New research by Decision Analytica shows strong market potential for pork from PRRS-resistant pigs, countering fears of consumer backlash. Despite PRRS's economic impact, resistance can be achieved without affecting pig growth or meat quality, revealing a more nuanced consumer openness.

In a world where food connects cultures, deli meats are a key representation of European culinary identity. This January, the Winter Fancy Food Show in San Diego will bring together global professionals, producers, and innovators to highlight the authenticity, sustainability, and refined taste of European products.