Tony Seta, director of culinary services, and David Rodriguez, brand manager, for Butterball. Exclusive interview at the 2013 IDDBA Conference and Exposition

Brad Caudill, vice president of marketing for Harris Ranch, and Andy Hanacek, editor-in-chief of The National Provisioner, discuss Harris Ranch's outreach through its Media Day event, as well as where Harris Ranch stands today.

Mike Helgeson, CEO of GNP Co., discusses goals and successes of the 2013 Summit with Sam Gazdziak, Independent Processor editor.

Bill Lovette, president and CEO of Pilgrim's Pride, offers his take on the 2013 Chicken Media Summit in New Bern, N.C., with Andy Hanacek, editor-in-chief.

Andy Hanacek sits down for a brief wrap-up of the 2013 Chicken Media Summit in New Bern, N.C., with John Starkey, president of USPOULTRY.

Trevor Amen, director of market intelligence, NCBA, and Patrick Fleming, director of retail marketing, National Pork Board, talk about the breakthrough changes to the URMIS beef and pork cut nomenclature that are expected to gain approval and take effect this summer.

Charlie Bradbury discusses the success of the Nolan Ryan brand in the beef industry and the technology behind creating a high-end all-natural steak