Where lamb processing is concerned, the team at Mountain States Rosen (MSR) believed it needed to put itself in a better position to take care of its cooperative producer members and deliver lamb product to its customers.

In this video interview, COO of Mountain States Rosen Ernie Davis discussed the Shepherds Pride Program as well as how reaching out to bloggers and local chefs raised awareness about how to prepare lamb products.

In this video interview, CEO of Mountain States Rosen Dennis Stiffler discusses the company’s role in the industry and the future advancements in technology and food service strategies.

There are approximately 80,000 farmers and ranchers in the U.S. that produce 100 million pounds of lamb each year for the U.S. market.

Quality is an accumulation of attributes that satisfy customer preferences and expectations. Customers’ needs and expectations are always changing.