Demand drivers. Even without a worldwide pandemic, economic shutdowns and disruptions in food processing, Dan Basse would have covered demand drivers at the 15th annual Feeding Quality Forum.

This year has been a year of unprecedented challenge for the beef industry as we all adapted to navigate a changed world amid the COVID-19 pandemic. 

In this video interview, former Butterball COO Joe Nalley discusses how listening to consumers and expanding product options increased demand.

The beef market tells you what it wants. You just have to pay attention.

America’s pig farmers produced a record-breaking number of market hogs in 2016, resulting in ample supplies of pork at the retail meat case and in restaurants.