The American Lamb Board collaborates with key organizations to provide lamb producers with current market information.

Study finds a 10% increase in income results in a 2.7% increase in the demand for lamb.

First 50 butchers to receive the 'Butcher Box' direct mail kit will have the chance to be selected as one of 25 'American Lambassadors' to advocate for American lamb.

There are approximately 80,000 farmers and ranchers in the U.S. that produce 100 million pounds of lamb each year for the U.S. market.

Quality is an accumulation of attributes that satisfy customer preferences and expectations. Customers’ needs and expectations are always changing.