Crystal Lake Farms already had put together an impressive run of success as retailers and foodservice operators committed to offering slow-growth chicken products — and West Liberty Foods saw an opportunity to add to its portfolio a premium offering, as well as its first retail brand.

Barring a disruptive event, 2018 should be another Goldilocks year for chicken producers/processors. “Not too hot, not too cold” characterizes chicken market conditions for 2017 with indicators pointing to a repeat situation in the New Year.

What TFC Poultry may lack in experience, it more than makes up for with determination.