Tom Super

Tom Super is the senior vice president of Communications for the National Chicken Council. For more information, contact him at tsuper@chickenusa.org or (202) 443-4130.

STATE OF THE INDUSTRY: CHICKEN

State of the Industry: Chicken positioned for gains

Meal kits, packaging that offers no mess, and labels with information on nutrition appeal to younger shoppers.

Tom Super

October 16, 2024

No Comments

With per capita chicken consumption over 100 pounds, it will be increasingly necessary to develop chicken products for both the at-home and away-from-home markets.

Special Report | State of the Industry 2020

The state of the chicken industry 2020: easing toward a new normal

Tom Super

October 7, 2020

One Comment

When a look ahead was taken a year ago at this time, the discussion focused on the pending game-changer. That is, when and how much will the China market reopen for U.S. chicken?

State of the Industry 2019 | Chicken

State of the Chicken Industry 2019

On its mark…

Tom Super

October 14, 2019

No Comments

"Waiting for the game changer" characterizes the chicken industry's outlook as producer/processors begin to turn the calendar to the New Year.

State of the Industry 2018

State of the Chicken Industry 2018

A lion's share of resolve, optimism

Tom Super

October 12, 2018

No Comments

Continuing to overcome a number of difficult challenges during the past few years has resulted in positive production increases for the chicken industry.

State of the Industry

State of the Chicken Industry 2017: NCC's perspective

Chicken market forecast: not too hot, not too cold

Tom Super

October 19, 2017

No Comments

Barring a disruptive event, 2018 should be another Goldilocks year for chicken producers/processors. “Not too hot, not too cold” characterizes chicken market conditions for 2017 with indicators pointing to a repeat situation in the New Year.

Chicken tops the list of protein being consumed most often per week

State of the Industry

State of chicken: Consumption at all-time high

Tom Super

October 24, 2016

No Comments

U.S. chicken consumption remains high, with 2016 levels surpassing those from the previous two years.

On-Demand Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

IPPE 2025

The International Production & Processing Expo is the world's largest annual poultry and egg, meat, and animal food industry event of its kind. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.

The 2025 IPPE already has 1,200+ exhibitors that will occupy more than 583,000+ square feet of exhibit space. The 2025 IPPE will offer timely and important information and an efficient way for producers and processors to find solutions to enhance their operations.

We look forward to being with you again at the Georgia World Congress Center in Atlanta. Mark your calendar to join us Jan. 28 - 30, 2025. You will not want to miss this "must-attend" event for our industries!

Tom Super

ARTICLES

State of the Industry: Chicken positioned for gains

The state of the chicken industry 2020: easing toward a new normal

State of the Chicken Industry 2019

State of the Chicken Industry 2018

State of the Chicken Industry 2017: NCC's perspective

State of chicken: Consumption at all-time high

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