When a look ahead was taken a year ago at this time, the discussion focused on the pending game-changer. That is, when and how much will the China market reopen for U.S. chicken?
Despite facing some pricing pressures and other challenges, poultry continues to grow as a primary protein of choice for many consumers, whether they're eating out or at home.
The entire chicken category grew 2.5 percent in dollar sales to approximately $20.9 billion, Nielsen Perishables Group, in Chicago, reports for all U.S. outlets combined for the year ending Nov. 3, 2018.
The U.S. chicken industry is poised to set production records by the end of 2017, and based on the upward momentum in egg sets and chick placements, it’s hard to envision 2018 not exhibiting further production gains.
More chickens are crossing the road and on to consumers' plates, according to new research presented at the National Chicken Council's Chicken Marketing Seminar.