With per capita chicken consumption over 100 pounds, it will be increasingly necessary to develop chicken products for both the at-home and away-from-home markets.
In order to satisfy the growing demand of poultry meat, selection criteria for fast-growing broilers have been addressed to improve especially the pectoralis major muscles, which represent the most valuable portion of the carcass and are used for both processed and fresh meat products.
Data indicates that the cost of incubating broiler hatching eggs at suboptimal temperatures during early-state incubation may lead to major economic losses down the line.
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