Mariah Meurer

STATE OF THE INDUSTRY: LAMB

State of the Industry: Promoting American lamb's versatility and reviving tradition

Promotional efforts play up lamb’s value cuts as well as premium cuts.

October 31, 2024

The US lamb industry is positioning lamb as a versatile and sustainable protein option.

Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

Mariah Meurer

ARTICLES

State of the Industry: Promoting American lamb's versatility and reviving tradition

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