Lisa Cruz

Lisa Cruz owns Red Shoes Inc., a marketing and PR agency known for its crisis communication expertise. Cruz most recently was published in the international publication, Journal of Brand Strategy and helps companies protect their reputation through planning and execution. She can be reached at (920) 358-3188 or redshoesinc.com.

Crisis communication and COVID-19 news

Lisa Cruz

April 13, 2020

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The COVID-19 headlines about meatpacking and processing plants closing should be enough for any similar business to pause and reflect: This could easily happen to anyone in the food and beverage industry.

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Lisa Cruz

ARTICLES

Crisis communication and COVID-19 news

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