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Lisa Cruz

Lisa Cruz owns Red Shoes Inc., a marketing and PR agency known for its crisis communication expertise. Cruz most recently was published in the international publication, Journal of Brand Strategy and helps companies protect their reputation through planning and execution. She can be reached at (920) 358-3188 or redshoesinc.com.

Articles

ARTICLES

Crisis communication and COVID-19 news

Lisa Cruz

April 13, 2020

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The COVID-19 headlines about meatpacking and processing plants closing should be enough for any similar business to pause and reflect: This could easily happen to anyone in the food and beverage industry.

Denver ordinance would ban slaughterhouses

Mama's Creations appoints CCO

News and new products from the show floor at Pack Expo 2024

Events

November 19, 2024

2024 State of the Industry

On-Demand Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

January 28, 2025

IPPE 2025

The International Production & Processing Expo is the world's largest annual poultry and egg, meat, and animal food industry event of its kind. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.

The 2025 IPPE already has 1,200+ exhibitors that will occupy more than 583,000+ square feet of exhibit space. The 2025 IPPE will offer timely and important information and an efficient way for producers and processors to find solutions to enhance their operations.

We look forward to being with you again at the Georgia World Congress Center in Atlanta. Mark your calendar to join us Jan. 28 - 30, 2025. You will not want to miss this "must-attend" event for our industries!

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Products

Food Crime: An Introduction to Deviance in the Food Industry

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The National Provisioner 2021 Top 100 Meat and Poultry Processors

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