Maeve Webster has been a foodservice industry consultant for more than 17 years, running hundreds of studies focused on trend analysis, opportunity assessment, new product concept development, and consumer behavior evaluation. In 2015, Webster founded an independent consultancy, Menu Matters, which helps foodservice professionals identify, evaluate, and leverage industry trends. Readers may contact her at menumattersnow@gmail.com.
After a decade or more of focusing largely on the needs, preferences, and behaviors of Millennials, the food industry is ready to focus its attention on Gen Z.
