Rick Husted is vice president, Strategic Planning & Market Research for National Cattlemen’s Beef Association (NCBA), A Contractor of the Beef Checkoff.
The beef industry has much to celebrate in 2019. From continued growth in demand to having a sizeable presence on the dinner plate at home and in restaurants, consumers clearly continue to crave beef.
Growth in the global and domestic beef cattle herd also means supply is on the upswing and the beef industry is gaining momentum through cattle prices.
With the domestic beef cattle herd expansion and steady increases in supply, the state of the beef industry is evolving and there is reason for optimism moving forward.